Step-8:Google Adword Daily Budget Strategy.
This is the amount that you can afford to pay in total per
day. As you can guess, I suggest you set it very low when you start any new
campaign (for example
$5.00), and you can increase it later on, once the campaign has proven
profitable.
Where do you set your daily budget if you have a proven profitable campaign?
Well, you should generally set it pretty darn high if your campaign has proven
profitable.
Most marketers don’t even realize, but if you set your campaign budget too low,
Google will not display your ads for every search. This can be a little counter-
intuitive as you normally see your ads go up in steady increments throughout the
day. This does not mean you are getting as many visitors as you could, though:
Google is just staggering your limited budget throughout the day. In fact you
could be throwing away the chance to make some serious cash.
Just to give you an example, I had a niche that was making me about $70 return
per day from about $20 in ad expenditure. By chance I decided to increase my
expenditure to $40 per day (even though I felt only about $25 in traffic was the
most I would get).
You can see what’s coming. My entire budget was spent…and my return jumped to
about $130 per day. I then increased it to $60 per day. I had reached my
limit, and now only $50 per day was spent, but my return jumped to $160. For an
extra $30 in spending I now make an extra $90 net per day, giving me an
extra $2700 per month.
Then, I thought for a second about allowing the content search on top of my
campaign. I decided almost against my better judgment, to try it – and this
added a further $500 to my monthly return (note: I suggest you only use content
search with campaigns that are proven to be very profitable, and only then
bid very low amounts for content search).
Remember, this only applies to campaigns that youknow from experience to be
profitable. But it pays to play around with your budget from time to time.
So, then, the rule is: new niche, very low budget; certified profitable niche,
maximum budget.