Step-5:Selecting Keywords And Number Of Keywords.
Number of keywords:
Few days ago i saw , a clickbank product owner adviced his affiliates to use a list of 1208 keywords to promote his product .I just want to say one thing ; if you are going to follow his advice then be prepare to earn $30 after spending $300 on your adword advertising
Your adword a/c is a collection of some ad campaigns and each campaign has some ad groups inside it. Each ad group contains ad and keywords to trigger ad.
Now an ad group have some tightly closed related keywords.Let me show an example-
Ad group-1:
54,042 persons stopped smoking
Learn how to stop smoking within 30
days. Guaranteed. Thousands benefited.
Keywords:
how to stop smoking
learn how to stop smoking
[how to stop smoking]
[learn how to stop smoking]
i want to stop smoking
stop smoking within 30 days
Ad-Group-2:
Wanna quit smoking ? Forget it
Learn how to quit smoking within 30
days. Guaranteed. 54,042 benefited.
Keywords:
how to quit smoking
learn how to quit smoking
[how to quit smoking]
[learn how to quit smoking]
i want to quit smoking
quit smoking quickly
What you've seen:
1) An Ad group should not have more than 8 to 10 keywords.
2)The main keyword phase ['stop smoking' in Ad-Group-1 & 'quit smoking' in Ad-Group-2 ] should be used in the title.
3)Keywords must have the main keyword phase.
4)A keyword 'how to stop smoking' makes better conversion or sale than just 'stop smoking' . 4 or 5 words keywords are hot provided they are tightly closed in a related ad group with related ad.