Catalyst Consulting - Training & Coaching

Training and coaching are key elements of building organizational capacity and improving performance because they are used to develop the most flexible resource there is: PEOPLE.

Therefore: most of our projects involve training or coaching in some form
� from a formal standardized training course delivered to hundreds of staff
� through one-off informal workshops that deal with immediate issues for
   a particular group
� to one-on-one coaching by telephone or face to face.

We believe:
4 That every organization is different, and the best results are always obtained
     by customizing training to the specific needs of the situation and the
     participants. This is why we do not provide off-the-shelf training, even with our
     vast collection of material and resources at hand.
4 In coaching, both as a stand-alone process, and as an integral part of training
    programs, as research has shown that training and coaching combined have a
    dramatically higher success rate than training alone.

AREAS OF EXPERTISE

a Coaching executive leaders
a Creating and leading innovative learning and development groups for trainers,
     facilitators, coaches and consultants
a Initiating, developing and running a corporate training department
a Knowledge, software, skills, behavior and motivational training
a Marketing training courses and services
a National & international roll-out of programs
a Serving as Director for a national association of professional trainers

CATALYST SERVICES

Training:
� Creation of innovative, motivational training/reference materials
� Delivery of skills and behavioral change training
� Evaluation and continuous improvement of training
� Needs assessment
� Parallel Implementation (needs analysis/learning in parallel)
� Pioneering integration of software tools into training
� Program and materials development
� Specification, design and development of effective training programs
� Training & Coaching of in-house trainers/associates

Coaching:
� Face-to-face or telephone
� Individual programs
� Leadership
� Personal Change
� Skills Development
� Small group coaching

CASE STUDIES

Major International Computer Services Company

Client Issue:
Women staff felt under-acknowledged, lacked confidence to take on more authority, and saw little possibility of advancement within the company.

Catalyst Solutions:
1. Design and deliver a communication skills/empowerment program for an
    audience ranging from junior clerical through senior management staff.
2. Spread the program consisting of many short sessions over several months
    to ensure time for practice and feedback and embed the new skills and
    behaviours.

Client Results:
� Significant improvements in communication and personal effectiveness
    resulted in higher quality service delivery to both internal and external
    customers.
� Tangible benefits of decisions being made at lower levels included savings
    in staff time valued at ten times the cost of the program in the first year.
� Increased retention of staff created significant savings in recruitment and
    training costs.

Trimac Transportation

Client Issue:
An immediate need to transform a systems implementation team into internal consultants charged with implementing Continuous Improvement.

Catalyst Solutions:
1. Develop unique, customized training program based on the Cycle of
    Improvement.
2. Tailor methodology to the needs of the business, and create case study
    using actual data from their systems.
3. Course content to include: Business Process Improvement techniques
    and tools, communication and consulting skills, Change Management
    and Project Management.

Client Results:
� Course graduates went on to successfully consult with the branches,
    implementing a major culture change in the business, which delivered over
    four million dollars of annual benefits in the first year, with new benefits
    continuing to be identified.

Eli Lilly Canada

Client Issue:
Physicians lacked the presentation skills to effectively present new drugs to their target audience.

Catalyst Solutions:
1. Meet with staff to uncover biggest issues.
2. Design a compact but highly interactive 70 minute session which covers
    a. Successful presentation techniques
    b. A framework for accurately tailoring material for different audiences
    c. How women learn (as they comprised a major audience)
    d. Effective question handling
3. Use processes that allow each person to work on their own examples,
    understand how their thinking contributed to both positive and negative
    results and re-script and role play more effective ways of dealing with
    situations.

Client Results:
� Meeting with staff uncovered that physician�s biggest issues were dealing with
    different audiences and handling questions.
� This was the most effective training on presentation the staff had ever received,
   and that they were planning to also apply the tools and techniques in other
   situations.

Major Canadian Direct Sales Company

Client Issue:
Improved team performance was needed to expand a multi-million dollar business unit.

Catalyst Solutions:
1. Provide strategies and one-to-one coaching to the Executive Sales Manager
    in non-financial rewards and recognition, motivation, and effective teamwork.

Client Results:
� Skills transfer cascaded motivational and team-working strategies, enabling
    junior managers to similarly improve their team�s performance.
� Increased personal skill levels led to more positive and effective working
    relationships between managers and team members, increasing motivation
    and commitment of staff.
� The coaching provided �an enormous contribution� and the whole team became
    �both more effective and happier in their work�.
� A significant growth in business was achieved for no increase in overhead.

Training & Coaching