The printing business has gone through many changes over the years. Technology has made our business very demanding. Clients expect products that use to take 7-10 days to produce in 2-3 days or less. Time is always a huge influence on the jobs you receive. Price isn't as much an issue as it used to be. Clients don't mind paying a higher price, as long as they get a quality product when needed.
Do you have the capability or the connections needed to produce short run color? How about binding capabilities? Is it worth investing in a digital copier and bindery equipment, or does your vendor give you excellent pricing and turn-around? Remember, when investing in additional equipment, it usually means hiring more employees, which drives your overhead up and your profits down. If your expenses to outsource are more than an equipment payment and additional payroll, then you should consider purchasing. |
