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     Who or what answers your phone?
     
Is the phone voice pleasant and
     helpful?


Your phone is the first contact potential customers have with your business. Put yourself in their place. . .Do you enjoy talking to a machine? Do you want answers now or when someone has time to get back to you? The money spent on an experienced receptionist, may well improve your profits by at least 25%. Many people will just hang up if a machine answers. If voice mail is used, make sure messages are checked
frequently and returned. If a customer needs a quote, get back to them within 24 hours. If the quote will take longer, let them know up front it may be 2 to 3 days. Even if you have an excellent price on an estimate, it may be lost because you delayed. Price is important, BUT I have found customer service is more important. I have gotten many jobs, just based on response time, even though my prices were slightly higher. If I couldn't produce their particular project, I would recommend someone who could. Being helpful always brought more business. And a friendly, professional voice is always more desireable than a machine.

Do you go out of your way to meet customer deadlines? All things are possible, they may just take a little more effort or imagination to produce. If you know you can't get a customer what they need when they need it. . .tell them. Don't make a promise you can't keep. Keeping your customers happy should be your #1 priority.
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