Formulation of Product-Market Strategies
Preparation of extensive market strategies, targeting new or existing market segments. Comprehensive part of these strategies will include test marketing, product development and presentation, product launches and promotion and if required, specific human resource development.
Business/Marketing Audits & Profitability Control
Examination of the company's environment, objectives, strategies, and activities to determine problems and opportunities and plan actions to improve the company's overall performance. Critical evaluation and action plan to ensure the profitability of various products, territories, customer groups, trade channels, etc. Management and Development of marketing channels that play an integral role in the overall implementation of the marketing strategy.
Product Management Support
Conception, specification and innovation of new products or services. Product specific market research. Naming and branding. Product image. Market segmentation. Cost based and market driven price analysis. Distribution requirements, packaging, pricing, etc. Sales force training. Market education. Test marketing. Advertising. Research and Placement. Copywriting. Sales aids. After sales service. Maintaining customer interest and loyalty.
Promotions and Image Development
PR Coordination. Promote awareness of company products. Maximize media coverage of company and securing favorable editorial for products. Press campaigns, identifying target media and mailing press releases to them. Develop promotional material to target specific markets, buyers, sellers through direct marketing and/or other non-traditional media.
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