(ANIMATION: a sketch advertising Crelm toothpaste.
Cut to a soap powder commerdal. Slick adman against neutral
background. On his left is an ordinary kitchen table. On his right is a
pile of sheets on a stand.)
Adman: This table has been treated with ordinary soap powder,
but these have been treated with new Fibro-Val. (cut to top shot of
interior of washing machine with water spinning round as per ads) We
put both of them through our washing machine, and just look at
the difference. (cut back to the original set-up; the sheets are obviously
painted white; the table is smashed up) The table is broken and
smashed, but the sheets, with Fibro-Val, are sparkling clean and
white.
(Traditional expanding square links to next commercial. Animated
countryside with flowers, butterflies and a Babychain animal. A boy and
a girl (real, superimposed) wander through hand in hand.)
Man's Voice: I love the surgical garment. Enjoy the delights of
the Victor Mature abdominal corset. Sail down the Nile on the
Bleed-it Kosher Truss. (the adman comes into view over the
background; he holds a tailor's dummy -pelvis only - with a truss) And
don't forget the Hercules Hold-'em-in, the all-purpose concrete
truss for the man with the family hernia.
(He throws away the truss. The background changes to blow-up of a fish
tank. The adman is sitting at a desk. He pulls a goldfish bowl over.)
Series 2 Scripts