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| Television/film is a very powerful media tool. It can manipulate using advertisements, commercials, programs, and movies, usinng many techniques such as subliminal messaging, temptation and guilt. Although not all the messages are bad they are still able to manipulate us. In the following section we will educate you on how to identify positive and negative media and to make you aware of the manipulation of television/film. |
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| Positive |
| Negative |
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| The media can have a positive effect on people. For example "The Discovery Channel" is presenting proven facts and showing us their opinionon the world and scientific breakthroughs. Another |
| reason the discovery channel is a good example of pocitive media is that their main goal is not to try and sell us something, but rather they are trying to eduacate us on the world of science and in ways protect our ever deteriorating environment. No form of media can be perfect, and just like all other forms of media the advertiments on "The Dicovery Channel" use the same underhanded techniques that all other advertiseers use to sell their procuct. Another flaw that the dicovery channel has is as they are presenting facts they are also at the same time advertising for the company, which either did the research or made the product. |
| Aside from being positive, television/film can also have a negative effect on people. "MTV" or "Music Television", and although it could be debated as positive media, it will be my main example for negative media. "MTV" is a superb example of negative media, because they are concieously, and continually promoting "cool" ideas and |
| trends. I hope that you realize that by "cool" i dont actually mean cool. For example if a multi-million dollar company is willing to cough up the money to get everyone on "MTV" into their line of clothes or into their "style" people across the nation will go crazy buying these "quality" products while some guy is sitting there laughung at them. "MTV" does this with just every product available; everything from music to drugs has been advertised on "MTV" at least once. |
| Film is another form of media which I will speek about on this page. The techniques used in this form of media are just about the same as in television. For example many movie producers get paid, by major cigarette companies, to have people smoking in the movie. The same would probably apply to other indusries like clothing and cars. In the past they also had subliminal messages in movies, but today that has been outlawed. "The fast and the furious" will be the movie that I will be using as my primary example. It is an example of positive media, because they raise the awarness of the danger of street racing and promote the idea that it is illegal, but at the same time it is negative, because it promotes street racing and influeces us to buy auto parts (of the companies used in the movies. |
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| Ryan Logan & Evan Woolley 13/05/03 Questions? Comments? [email protected] |
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