My second point in this section of the site is subliminal advertising. There is a very good example at the top of the page which can be found at the top of "Coca-Cola vending machines". Subliminal advertising often uses sex get itself (the product) "Stuck in your head". This is a very effective form of media, because the thing people think about most is sex.
The third point which will be discussed on this page is making you feel that the company/organization is close to you. Now I know I've used this example in about 3 places on the site but it's "Uncle-Sam," as you probably know by now Uncle-Sam was used to recruit people to the U.S. army, but he is a perfect example for this. He was not named Uncle Sam by accident. The "Uncle" makes you feel that he is closer to you and that your "family" will be proud of you if you join the U.S. army.
I am aware that there are more techniques used in advertising, but on account of this site being due in less than a week and that there is an infinit number of techniques this page qill be udpdated later. |
