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dividing line Luzi Matzig in TravelAsia

TravelAsia, May 31, 1996

"WE'RE GOING DIRECT"


The inevitable question of how the Internet will affect travel agents came up during the Cornell meeting at Phuket when Northwest's James Reinnoldt talked about the waning influence of agents with the advances in information technology.

So Luzi Matzig of Diethelm Travel was put on the spot. His answer was quick, "I am at the receiving end. About 98 per cent of our business comes through travel agents and tour operators, that's not good.

"They are in a tough market and they try and get better deals from us all the time. So I have more than 1,700 pages on the Web, and we are getting more and more direct bookings as well."

Question of, if you can't beat 'em, join 'em.


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