Design Graphic Logo Plumbing
Small businesses looking to create a new logo — or alter an existing one — should keep one thing first and foremost in mind: A good logo makes not just a first impression, but a lasting one as well. Think Nike's swoosh. McDonald's golden arches. Apple's apple.Susanne Manheimer, a graphics design instructor at The Art Institute of Los Angeles who specializes in small-business identities, says the right logo can help build a brand and give small companies a more polished, professional look. Manheimer and a few other marketing specialists offer these tips for companies in search of an identity and a new or different logo:
Check out the competition. Compare the images they've chosen. Are they bold or conservative? What image do you think might distance you from the pack? You want a logo to be unique, but not too off-the-wall.
A logo should reflect the nature of your business and provide people with some clues as to the services you provide or the products you sell. If you sell high-end furniture, for example, you might want to use a more classic typeface. If you want to reflect speed of service, you can be more fluid in your image, like say the FTD florist logo.
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