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WHAT A LOGO MEANS - A logo - the word is an abbreviation of the word logogram, which is defined as 'a symbol representing a phrase, word, or idea' - has represented many things throughout the times. The swastika became the universal symbol of absolute evil (even though it had its start in Indian culture as a representation of good luck)A logo can represent the better of man - the cross has come to represent Christianity (when colored red - medical services), a crescent moon Islam (when colored red - the Islamic version of the Red Cross), a star has come to represent the Jewish faith.
Logos have come to mean more mundane things as well - a red octagon means stop, little stick people mean washroom (the one with the skirt is for the ladies), arrow mean 'this way', etc. etc. etc.
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