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Abstract Design Graphic LogoFor Google, the many different versions of its logo do not detract from the company image. Rather, they support the perception that this company has knowledge of myriad different worldwide customs coupled with the ability to provide access to every sort of information a user might need.We advise any business managers, intrigued with the idea of overlaying their corporate logo with other motifs for special times or events, that they should not use too much of a good thing. Try out a seasonal one first - a holiday version would never backfire or detract from a company’s image. Next, examine company sales history to see if there are periods during which a modified version of the company logo would make sense, would provide promotional clout, would support a particular holiday or event that takes place at that time. Always keep uppermost that your logo is you. A holiday logo is you with a happy face. You may have other important aspects, from time to time, that you want to share with the world. Your company logo can do the job for you with just a few pertinent modifications. |
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