Design Development Firm Graphic Logo

Aside from full and spot color, there are options that involve more than four colors, such as adding a fifth color and perhaps varnish to CMYK.

You also have the option of using a six-color hexachrome process, which adds a vibrant orange and green to CMYK to reach colors that can't be printed in four-color—like many Pantone spot colors or those you see on a monitor.

Unless your client is prepared to spend huge amounts of money, the latter two wouldn't be options.

When a client understands how color affects cost, you and the client will be able to make decisions about how the logo should be designed. The solution might be a four-color logo for the Web site and a two-color logo for the stationery. It may be the same for both, but it's important to discuss the options because the decision will affect cost, design, production, and time.