| Read 1st September 2006 3 hours approximately.
The book is based on an in-flight
interview with Sir Richard Branson. It covers the thinking behind the
phase “I believe” explaining what entrepreneurs’ do that is different
from employee thinking.
Richard Parkes Cordock succinctly explains this by a two way
conversation in a role play.
| Entrepreneurs
know that they need: - |
| |
The help and support of
others by teamwork
To surround them with similarly motivated people
To networking
To plant seeds |
The philosophy on failure was an
eye-opener and you will view in future your failures in a different
light.
The supplementary information provided on the web site was worth
listening to and reading, giving useful tips and insight as to other
millionaire’s thinking. It was an appreciated bonus.
| Entrepreneurs do
not necessarily make good managers. However, they do have: - |
| |
Belief in
themselves
Are passionate
Go beyond boundaries
Enjoy hard work
Clear defined goals
Clear plans
Perseverance and don’t take no for an answer
Pick themselves up from expected failure
And surround themselves with talented people who share their
belief and passion |
The book covers these topics in
detail and the thinking behind each. At the end of each chapter there is
a summary in easy to read note form. This can be used as a quick
reference.
In choosing the title of this book Richard Parkes Cordock grabs the
attention and entices you to buy the book. It is easy to pick up and
read whilst on the move. Even if you are an employee it reveals to you
your mindset giving much food for thought and a way of changing your
attitude and lifestyle. Very relevant in today’s environment and is
tailored to the UK market.
The book is recommended reading list because of the contextual thinking;
is in a logical order; easy to remember; interesting; informative; up to
date and well worth the investment of your time and money.
Kay
1st September 2006 |