Ravi Damani, Chetan Damani, Dana Farbo and Jane Linton

ISBN0954905539

113 Pages Published 2006 Imano plc

The book gives a summary of online media planning, pay per click marketing, organic search engines optimization, email marketing, affiliate marketing, rich media and banner advertising, Viral Marketing, social networks and analytics.

The subject matter is of current interest. Their easy to read format and tips made the information easy to comprehend. Explanation of the terminology was useful. How search engines, such as Google, select web pages to display information was detailed.

Key factors discussed: -

Marketing online
Testing the market to see what works
Choosing the media
Campaigns
Geo-targeting
Optimization
Email marketing
Viral marketing
Marketing and social networks

The book raises the general awareness of online marketing and covers the basics for planning and creating a marketing campaign. Some new ideas that had not been considered before are now being considered. The book was easily read in one session and wasn't put down until finished. The book will be kept for reference. The layout of the information is in easy bite-sized chunks and facilitates finding specific subjects.

The authors have experience of online marketing and their tips are considered worth reading. Had specific examples and case studies been included feel that this would have added value to the knowledge gained.

The book costs £12.95 US$19.95 and at this price was reasonable.

Kay

18th August 2006

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