Milk for the little one...
Visual: A breakfast table, at one end a middle-aged guy is sitting &
reading his newspaper. He looks tired & hungry. He's drinking black
coffee. At the other end somebody has just left an empty glass of milk.
"Drained?"
Visual: A very good-looking guy carrying a huge pile of our company's milk
cartons. He is wearing shorts, showing off his leg muscles.
"Delicious Stronger bones."
Visual: Picture of a delicious & tempting glass of milk, with cold
water droplets seeping down the glass container.
"Coffee instead?" (Sarcastic)
Visual: An executive with a silly grin on his face, his hands stretched
out as if showing disinterest.
"Osteoporosis is a myth."
Visual: Picture of a cup of black coffee
"Natural, Healthy, Delicious."
Picture of a delicious & tempting glass of milk, with cold water droplets
seeping down the glass container.
"Natural, Unhealthy, Bitter."
"Someone sure mixed up the pictures." (better left unsaid)

Simple And Effective