A man must earn his bread...

Selling bread? Just a few ideas to attract attention.

Visual: A man working on a very posh desk with lots of paper lying around. Looks tired & hungry.
"You earn your bread, you deserve quality."

Visual: A woman in her kitchen exhausted with work. She's resting on a couch with bread placed over her eyes. Something to suggest that our bread is extremely soft.
"Bread therapy."

Visual: A woman in a supermarket looking at rows of different kinds of bread. Each has a price tag hanging on the rack on which they are placed. Our bread has a tag with the copy line on it. No name on the tag, we want to imply that quality doesn't need a name & that quality & our brand is synonymous. The name can be given at the bottom, superimposed over the picture.
"Quality"

Visual: A very decent & classy looking guy standing at the bread stall in a supermarket. Picking up our bread, not even looking at what he's picking up. He's talking to a girl. Again all the other bread racks have price tags. Our rack has just the name of the company. This one is surely for people who want quality.
"Quality creates following."

Visual: Pieces of bread on the cutting board. A knife placed right next to the pieces with a "cross" superimposed on it. Something like a no parking sign.
"No trimming required."

Visual: Just a nice picture of a jumbo sandwich. Has to look extremely tempting. The picture will make all the difference here. It has to remind the audience of that one great sandwich which they have had in their life.
"Behind every great sandwich there is great bread."

Visual: A picture of a 'paobhaji wala' making 'paobhaji' using our bread instead of the traditional 'pao'. A packaging of our bread is placed neatly on the 'thela'. [India Specific]
"Still the same, just better."

Visual: A picture of the packaging with nothing else written on it.
"Bread."

Visual: A very glamorous picture of the packaging.
"You think you like the packaging. You'll love the bread."

Visual: A middle aged man very angry with his son. He's is upset because his son is not keeping up to his expectations. Something many will be able to relate to.
"Justify my bread. [Have we not been there?]"

"There are more important things in life than choosing which bread to buy."

"We don't need a quality control department."

"Earn this bread."

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