And thus the eskimo use'th the refrigirator...

This one was a TVC I wrote for a copy test. The question was "Write a 30-second TV commercial selling refrigerators to Eskimos."

Scene 1: Bill is moving in next door to an Eskimo family. Bill is friendly, he shouts "Hey, What's up neighbor!" The Eskimo guy is not amused he looks away disgusted by bill's ostentatious behavior.

Scene 2: Bill is preparing for a barbecue, he sets up a fire & goes inside to fetch a huge piece of meat, shows it to the Eskimo guy & sets it up over the fire. The Eskimo guy decides to do his own barbecue. He sets up his whole thing then goes inside & brings out an even bigger piece of meat & sets it up over the fire. Suddenly there is a huge splash of water, the frozen ice on the piece of meat has melted & extinguished the fire. Bill smiles.

Scene 3: Suddenly a group of guys (Bill's friends) appear. Bill makes a gesture to offer them to sit & then goes back in to fetch more meat for the barbecue. The Eskimo guy rushes to his backyard to peak through a window to see what Bill is doing. Bill opens his refrigerator & takes out another fresh pieces of meat (focus on temperature control). The Eskimo guy is amused (expression suggesting "So that's how!").

"Fresh... not Frozen."

 

 

 

 

 

 

 


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