Logo Design Services
Though logos are everywhere, most people probably do not give much conscious attention to them in their daily routines. I decided to take note of logos that I saw in my everyday life for several months. I condensed my observances to four basic approaches.1. Symbol
This design approach is a standalone symbol with no text. The symbol must communicate the message all by itself, so it's important that the message be clear. The symbol design approach is rare in the business world. It's more common in flags, religious, civic or regional logos. Perhaps the Rolling Stones tongue and lip design would fall into this category. Remember the Prince album?
2. Text
The least inspiring logos I saw were the ones that consisted of the company's name or initials in text. 3D font effects were common. Even many strongly styled fonts fonts such as in the Coca-Cola logo seemed tired. One that did appeal was Futurus Bank, in which the company name is spelled out with the first "U" in a strong modernistic style.
3. Text Plus Symbol
My favorite logo design approach is one that uses a symbol with text. This logo design is ideal for marketing when an anthropomorphic symbol can be developed into a character like the Cingular "Jack" or the Pillsbury dough boy. The US Post Office logo is a beautiful example of the text plus symbol approach.
4. Text Symbol Fusion
The morphing of text into a symbol of a real product can be an effective company logo design approach. The beloved Enron "E" taking the shape of a power plug is my favorite example of text symbol fusion. I'm going to miss this one.
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