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Heinz products may have 57 varieties and Baskin Robbins can serve you 36 different flavors of ice cream but if you are seeking a logo for your company or product, you can access just about one million sources on the Internet - 930,302 logo design services were listed when we accessed the Internet on Columbus Day.We know how Columbus must have felt, finding a completely new continent - all that unexplored territory! Just as we were so surprised at the size of this category, the average business person will be overwhelmed at how many logo designers are out there….somewhere…..anywhere…..all around the world.
Too much information can be just as difficult to handle as too little. Seeing too many sources might encourage the prospective logo purchaser to select a supplier at random and hope for the best. Given the lengthy expected life cycle for a company logo and the important part a logo plays in image identification, playing selection games can be disastrous. But what can a newcomer do to get the best bang for his logo dollar?
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