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Once a form for the logo has been defined, color needs to be considered. Again, color for a logo should remain simple. You can always get fancy with the web version, but a good logo must work well in one color and gradients of that color. The color should enhance and support the form of the logo - for example, various shades of blue on the sides of a 3D box should be the same as they would in real life. Contrast is another powerful concept in the creation of logos - you can contrast size, color, fonts, textures - to create visual interest. A logo should be simple and abstract, not be complicated or confusing, and again, all elements must be discernible when reproduced in small sizes.A good logo works in the simplest form. With the advent of the Web, it is common to see logos which contain gradients, 3D effects, animation, and other visual effects. But if the logo can not also be reduced to a simple one color flat version for use on faxes, your checks and photocopied documents, it is functionally useless. As tempting as it might be to create a whiz-bang logo, a designer must always consider all the ways your companies identity will be disseminated. Once this is successfully accomplished, you can always jazz up your logo later for the web!
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