Design Development Firm Graphic Logo
THE RECOGNITION NANOSECOND - Why? Recognition folks. Recognition. In the incredibly cluttered visual space of the average consumer you have a nanosecond to grab their attention. You better make it good. If your logo is a clip-art version found at the local print shop, and is also used by twenty other folks clambering for attention, what chance do you really have. Slightly, and I do mean slightly, more than someone who doesn't even have one.And yet, when it comes to creating a business model, many folks believe they don't need a corporate identity. Or if they do, a discount 'clip-art' solution that can be found in their local print shop will suffice as their new company logo design. Or a second-rate logo that cost $50 over the Internet. In essence, they believe that every other business, country, sports team and religion on the planet - from the smallest to the absolute largest - have got it all wrong.
Maybe they do. But as a business owner myself - until the church, the USA, Microsoft, Nike and my fave rock band are proven wrong, this is one tried and true business model I am willing to follow. And follow it religiously.
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