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Managing Directors Report

4YA is a company of enthusiastic students proudly involved in the Young Achievement Australia (YAA) Business Skills Program. This program provides unique opportunities for young Australians to actively participate in a group environment and gain valuable business skills, and develop as an individual and as an effective team member of a group.

There are many keys aspects that will contribute to the success of the 4YA company.
Some of these are:

1. 19 enthusiastic members from three different Victoria University campuses’. Our members are from a diverse cultural setting, study a range of different courses and are at different year levels.
2. 19 members with different friends, contacts in the industry etc. A large group equals a large networking base
3. 4YA’s Product is unique, and have fashionable designs created by 4YA members.
4. Our target market includes our age group; therefore we have an insight to the pro and cons of targeting this age group and how to pull them into our sales pitches.
5. Our sponsor company has faith in 4YA. We are fully supported by our sponsor company and are encouraged to “push boundaries”

There are many other reasons that will contribute to the success of 4YA. These can be found further in our business plan.

There are many benefits to this Business Skills program from Young Achievement Australia (YAA). These benefits range from Member benefits, Sponsor benefits and Shareholders benefits.
All participants in the company 4YA are Victoria University students. This is our chance, as a company and student body, to show the community and the business world, that Victoria University takes that extra step in fostering student development by providing extra curricular development programs. This is our chance to work extra hard to show the Community that Victoria University is an excellent University and has fostered excellent results in students. 4YA aims to be one the most successful YAA companies for the year 2004.

4YA are very grateful for the support of their shareholders. Therefore 4YA’s aim is to provide a 500% return. A number of marketing strategies have been thought out and will be implemented through out the course of the program to ensure our financial goals are met.

Last but not least, the benefits of this program to the 4YA members far out ways any financial results. It allows individuals to work on a number of personal development areas, and sometimes not even realise it. These include:

  • Team work and team building skills.
  • Communication and listening skills.
  • Increase confidence and initiative.
  • Develop conflict resolution skills.
  • Learn Business procedures.
  • Develop and practice Leadership qualities.
  • Enhance time management skills.
  • Develop friendships.

Thank you for your time and your support. 4YA is very serious about reaching it’s goals and will use this plan to help reach those goals.

Regards

Casey Maskell
Managing Director


To find out more about 4YA, please visit the following sections:
Members Section
Business Plan
Mission & Vision
Company Ethics

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