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It all started when Pharrell Williams of Neptunes decided to open a shoe
company that will be known as the skate shoe company, with the help of Nigo
(from
Bape
A bathing ape)
Pharrell came up with the design and named it Ice cream shoes in
collaboration with
Reebok in
2004 but later due to some dispute between Pharrell and Reebok the shoes are
no longer available in store.
The initial ice cream shoes were skate based with dollar
bill and diamond logo signs. Shoes first came out in red, black, blue,
yellow , white and red colors. These
shoes are produced in limited numbers.
Ice cream shoes are also based in line with the billionaire boys club (bbc)
footwear line which is also owned by Pharrell.
Pharrell has also created his own skateboard team as he loves skate
boarding, the team is called "Team Ice Cream" and they have released a video
of their team. Pharrell feels that popularity of the team will help him
promote his clothing and footwear line.
A part from ice cream shoes, Pharrells ice cream brand also entails a
complete clothing line from
jeans,
t-shirts,
polos,
sweatshirts and
jackets. The company
released their signature sneakers by the name Ice Cream Board Flips in 2006.
And later the skate boarding
sneakers released in
2007 by the name Ice cream Board Flips II's. These shoes are known for their
vivid colors as compared to other sneakers which have solid dard colors.
The latest Ice cream sneakers come in Ice Cream waffle and
chocolate bar pattern, resembles the board flip skate shoes. The all time hit
classic ice cream shoes are the white diamond and dollars.
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