Nike Shox

In 2000, a new technology in footwear category was introduced by Nike called Nike Shox (also called Shocks). It was hailed as the most advanced technology to date with it's columns of high durability foam and spring plates. Shox (Shocks) are small columns that make up the mid sole of the shoe. They are mostly made of rubber. There are many different formations that Shox come in, but they usually come with four circular columns in a square formation for maximum cushioning. There can also be five or six Shox that vary in height, and triangular and rectangular Shox that provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.

Nike claims that shox (shocks) absorb impact from heel strike while running and add more power to a runner's stride. There are many famous athletes wear shox shoes include Vince Carter, Jermaine O'Neal, David M. West, and Carlos Boozer.

Few are the best selling shox like Shox NZ, Shox Turbo, Shox R4 and Shox TL series which release in different colors. There are numerous options like different colors and materials for the Shox, along with custom tags on them.

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