The creative concept serves as the foundation for all other aspects of the campaign. With a variety of competitors in the various markets, only true creative and unique ideas will attract, keep the attention, and gain the admiration of the target audience. Intergrated marketing will effectively communicate the corporation of Daimler-Chrysler�s new image, and present a concept for the places you go.
The concept for the places you go identifies with the target audience. It will give an image for the entire corporation, and establish Daimler-Chrysler as the most admired company in the world.
For the places you go relates to the entire audience. Daimler-Chrysler is positioning itself the as number one corporation in all our markets. Daimler-Chrysler wants to let the target audience know that we are the leader of the pack. For the places you go acknowledges that it is audience is made up of complex individuals, and Daimler-Chrysler is the corporation that will satisfy the needs of the audience by the variety of services we provide.
For the places you go shows the corporation�s desire to accommodate the target audience. The audience wants Daimler-Chrysler to be available no matter where they go. Using the logo and tagline on all print ads, television spots, and creative material will tie all the different brands into the Daimler-Chrysler brand. Daimler-Chrysler is positioning itself as a global leader in its various markets, therefore, connecting people and culture.
Our creative committee developed television and print advertisements and presented those to our team. The ones presented here are those selected by our team with a vote.
Click on any of the following items to see our advertisements or to read the scripts.
