Bibliography

Automotive News, 5/17/99, Vol.73 Issue 5819, p.18, 1/5,1bw

Bergmann, Gregg. Notes on graphic design and visual communication. Crisp Publications, 1990.

Business Week, 8/7/00 Issue 3693, p.90, 5p,1graph,6c

Freda, Giulio G.; Arn, Joseph V.; Gatlin-Watts, Rebecca W. �Adapting to the Speed of Change.� Industrial Management, November/December 1999, p. 31.

Road & Track, Feb 2000, Vol. 51 Issue 6, p.11,1p

Scheid, Glennon. Personal interview, Oct. 23, 2000. Topic: graphic design and logos.

Scott, Lew. Personal interview, Oct 17, 2000. Topic: building a national brand.

Website: www.adsdriven.com/autoadv.html

Website: www.drivebyadvertise.com/main.html

Website: www.financialexpress.com/fe/daily/20000321/fco21045.html

Website: www.financialexpress.com/fe/daily/20001001/fco01002.html

Website: www.findarticles.com/m3358/n27_v39/20894775?p1/article.jhtml

Website: www.findarticles.com/m4PRN/1999_Sept_7/55665671/p1/article.jhtml

Website: www.hoovers.com/industry/snapshot/0,2204,6,00.html

Website: www.internetnews.com/IAR/article/0,,12_424291,00.html

Website: www.kaz.com.au/case_studies/cases/toyota.html

Website: www.media.gm.com/nao/98news/n980403u.html

Website: www.oregans.com/stoyota/Advertise3.html

Website: www.theautochannel.com/content/news/press/d�/press002751.html?

Website: www.theautochannel.com/content/news/press/d�/press004066.html?

Website: www.toyota.com/times/commun/docs/2000rel/09asiaconcert.html

Website: www.toyota.com/times/corporate/docs/2000rel/09ngs.html

Website: www.toyota.com/times/product/docs/97rel/everyday.html

Website: www.toyota.com/times/product/docs/98rel/genesis.html

Website: www.toyota.com/times/product/docs/99rel/9909marketing.html

Website: www.wildtangent.com/info/release/pr17.php3

Wirthlin Report. Website: http://209.204.197.52/publicns/report/wr9806.htm. August 1999.

Slowinski, Gene; Rafii, Zia; Tao, John; Gollob, Lawrence; Krishnamurthy, Krish R. �Integrating R&D Organiations in a Merger & Acquisition.� Research Technology Management, Sept./Oct. 2000, Vol. 43 Issue 5, p. 11.

�Editor�s Workshop.� April 1999, p. 8.

Tierney, Christine; Karnitschnig, Matt; Muller, Joann; Mrowczynski, Rafael; Belson, Ken; Ihlwan, Moon; and bureau reports. �Defiant Daimler.� Business Week, Aug. 7, 2000, Issue 3693, p. 90.

Muller, Joann; Welch, David; Kerwin, Kathleen. �The Merger that Can�t get in Gear.� Business Week, July 31, 2000, Issue 3692, p. 46.

Hutchins, Jennifer. �Health is Serious Business at DaimlerChrysler.� Workforce, Sept. 2000, Vol. 79 Issue 9, p. 118.

Communication Strategy
Creative
Media usage
Sponsorships and PR
E-commerce
Auto shows
Summary
The competitors
Presentation
Student information
More ideas
Bibliography
Appendix
Art gallery
Table of Contents
Introduction
S.W.O.T. Anaylsis
Logo and taglines
Hosted by www.Geocities.ws

1