site tips

I always love reading other people's views on what it takes to own and manage a Successful Petz Website, so I decided to write my own. This column (would you call it a column?) is obviously based on my own experience, and it's just advice that you don't have to take. I'm just having fun. So here we go.

Naming Your Site

Ok, so you're making a petz website. And obviously, petz websites need names. Really, any name will do. Don't obsess over making your site name "edgy" and "different." Granted, site names like "Blah Blah Kennelz and Cattery" have been run into the ground and generally scream "newbie." But the "pick a random word out of the dictionary" approach is getting pretty old too. Find a happy medium and pick something you like. Generally, shorter is better. One of my first websites was called "Sparkle and Bandit's Petz 4 Kennelz and Cattery." Ouch.

The Layout

Really, your layout doesn't have to be that fancy. Just make sure the colors match. And your text should be easy to read. You don't need to have really fancy graphics. I've based most of my layouts on solid colors and very simple patterns that you could make in MS Paint. More intense and/or elaborate does not necessarily mean better in website-design land. The most important things about a layout are that it should be easy on the eyes and easy to navigate. Be warned that ugly or confusing layouts drive visitors away.

Also, I MUST stress the importance of using correct spelling and grammar. Do not use IM abbreviations (such as using "u" for "you"), as it generally just pisses people off. Ending all your wordz with the letter Z also gets really obnoxious. Really bad English will drive me away from a website faster than an ugly and confusing layout.

The Content

Ok, so. The content is (hopefully) what your website is all about. What kind of content you have generally depends on how often you want to update your site, and what kind of site you want to have. If you want to have a specialty site, specializing only in shows or breeding projects or hexed breeds or whatever you like, then focus on that and go for it. But if you're looking to craft a more generalized petz site, there are certain things you need to have.

1. Home page
Obviously, you have to have a homepage. The only job of the home page is to make it clear that the site is a Petz site. You should also probably put your updates here too, so that people know that you're managing the site. I don't like splash pages, since it's just one more click to get to what you're looking for, but whatever. If you dig splash pages, then go for it.

2. Adoptions
Seriously. If you're an average, run-of-the-mill petz site and you don't have adoptions, then you suck. Everyone has adoptions. You just need to decide what kind of adoptions you want to have- basically, hexed or naturally bred. First generation adoption center petz are not ok for adoption pages. If I wanted an adoption center pet, I would go to the adoption center, not go through the trouble of applying for it online. As far as natural breeding goes, people prefer mixed petz to purebreds, and generally prefer to adopt the "cuter" breeds. The most popular are calicos for catz and dalmatians for dogs. You don't necessarily have to have these breeds, but most reviewers will tell you that you don't have cute adoptions if you don't have them. Adoptions aren't very time consuming, since you can generally get away with hexing/breeding about one new litter per week or two if you aim to have at least three or four litters on your page at all times. Just make sure you send out your adoptions on time when people do decide to adopt. This process goes faster if you don't require complicated applications for your adoptees. It all depends on how much time you want to spend on your website.

3. Shows
Shows are probably the most time consuming thing you can have on a petz site. You need to sort through your entries, judge them in a timely fashion, and make awards to send to all the people who entered. Only put shows on your site if you're willing to spend time sorting through the entries either every day or every couple of days (depending on how many people are visiting your site.)

4. About us
About us pages are sweet because while people like to have some idea of what entity is behind the website, you never have to update them. You can even make multiple about us pages- one for you, one for the site's history, one for your petz, etc.

5. Links
You gotta have links. Which is good, because it's a really easy page to make. All you have to do is make sure your links open in a new window and you're set. You can even choose which sites you want to link on your site! Opening your links page to submissions creates a little bit of extra work for you. Only listing your favorites is another option, though I do get sick of seeing links to the same pages on every single website. You can even choose how you want to organize your links- alphabetically, by content, random, etc.- and whether you want to have banners or text links. The links page has the potential to be a great artistic outpouring.

6. Everything else
Whatever you want to put on your site! Contests, reviews, services, artwork, cliques, random stuff that is completely not related to petz at all, whatever! It's your website. Go for it. Do what you like.

Promoting Yourself

I remember way back in 6th grade when I opened my very first petz website, to promote myself I went to a petz search engine and e-mailed every site owner on the list to tell them about my site. Bad idea! E-mailing site owners and asking them to come to your site and plugging yourself on forums and tagboards (unless it's an area specifically for the plugging of websites) are not good. Believe it or not, it IS possible to promote your website without being horribly obnoxious!

The easiest way to get people to come participate in your website is by participating in their websites. Add your site to free-for-all links pages and participate in link exchanges. Most site owners ask for your URL when you fill out a form for adopting a pet or entering a show. Apply for reviews. Have your URL in your e-mail and forum signatures. Most forums have a specific section for the plugging of websites. The more you get out there and get into the PC, the more people will come to your site. It's just that simple.

Right, well, I hope that helps someone out there, because I had fun writing it. That's all, folks.

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deviantpetz@yahoo.com