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| Objectives |
| A challenging
career in marketing. |
| Highlights |
- Extensive experience in marketing ranging from market research
to direct marketing
- In-depth knowledge of direct marketing having held several
positions at direct marketing agencies
- Excellent skills in handling multiple
projects
|
| Education |
Rochester
Institute of Technology, Rochester, NY
B.S. Business Administration,
Marketing, May 1996
Los Medanos College, Pittsburg, CA
A.A. Liberal Arts, December 1991 |
| Work
Experience |
Direct Partners
San
Francisco, CA
Mar. 2000 - Current
Database Project Manager
- Managed marketing database projects to support client's direct marketing activities including database modifications/development, survey development, file pulls for campaigns, and reporting/analysis
Account Manager
- Managed and executed direct marketing email/newsletter, banner
and direct mail programs for clients such as PlayStation, Citizens Bank, Master Replicas, CDW, Barclays Global Investors, Intuit,
Bluelight.com, EA.com, Shutterfly.com, and Headlight.com
-
Oversee creative development, media planning/buying/trafficking,
production (print and HTML), and tracking and reporting
-
Manage schedules and budgets so that projects are within budget
and timing aka
Partners/EURO RSCG (formerly Cohn & Wells)
San Francisco,
CA
Sept. 1996 - Mar. 2000, Sept. - Dec. 1995
Strategic Planning/New Business Project Manager
- Performed research for client prospecting and business
planning
- Prepared PowerPoint decks for new business pitches
- Prepared materials to be sent to prospects (i.e., letters,
responses to RFPs, and brochures)
- Supported agency partners in new business activities
Account Coordinator
- Assisted Account Executive and Account Supervisor on
management and execution of direct marketing campaigns for clients
such as Microsoft,
USA.NET, Siebel Systems, Bank of America, Fleet Bank
- Managed schedules and budgets
Direct Marketing Intern/Freelancer
- Assisted Strategic Planning/New Business Project Manager and
Vice President
- Performed research, managed internal agency
database, assisted in preparation for new business pitches
- Assisted Media Planner
- Prepared spreadsheets for
competitive analysis, assisted with media recommendation
presentations, handled insertion orders, prepared tracking and
analysis reports
ConStat
San Francisco, CA
June - Sept. 1996
Interviewer
- Performed telephone interviews for market research
Corey, Canapary & Galanis
San Francisco, CA
May - Aug. 1995
Interviewer
- Performed telephone interviews for market research
Hospitality Marketing Concepts
San Francisco,
CA
Apr. - May 1995
Sales Coordinator
- Cold called prospects for hotel memberships
Rochester Institute of Technology Wallace Memorial Library
Rochester, NY
Aug. 1994-Apr. 1995, Dec. 1995-May 1996
Serials Acquisitions Clerk
- Processed new library books and magazines including adding to the library's database and adhering labels, magnetic strips, and barcodes
- Data entry of invoices
Lights
Tamuning, GU
July - Aug 1994
Friendly's Restaurant
Henrietta, NY
Sept. 1993 - May 1994
Fentons Creamery
Pleasant Hill, CA
Oct. 1990 - Aug. 1993
Floor Supervisor/Server
- Prepared weekly employee schedules and daily paperwork to be sent to the head office
- Balanced cash registers and safe
- Performed opening and closing procedures, handled purchase orders for deliveries, and took inventory
- Supervised and trained waitstaff
- Developed weekly watitstaff work schedules for staff
Burger King
Benicia, CA
Jan. 1989 - Mar. 1990
Assistant Manager, Cashier
- Prepared inventory, sales and labor reports
- Balanced cash registers and safe
- Performed closing procedures and took inventory
- Supervised employees
Benicia Parks and Recreation
Benicia, CA
Aug. 1988 - Dec. 1988
Recreation Leader
- Assisted in city activities for local residents including parades, dances, holiday events, and sports
- Coached children's volleyball league
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| Hobbies |
| Traveling,
swimming, cooking, reading short stories, and watching sports
|
| References |
Available upon
request
| | |