Weak in the presence of beauty products
And remember, dahlings, it is always better to look good than to feel good."
Billy Crystal as Fernando, Saturday Night Live
One of the most enduring quests, it seems, is that of eternal youth. From Ponce de Leon's Fountain of Youth to Porcelana, the anti-aging industry continues to drive people's insatiable appetites for a panacea to forestall the unpleasant prospect of shriveling up and dying.
Someone once told me that he went to a book signing by Joan Collins, and when he approached her he asked what her secret was to looking young. As he stood there hopefully, she looked into his eyes, put her hands up to his face, and in three downward sweeps, she said quickly, "Moisturize, moisturize, moisturize."
Women and gay men are equally afflicted by a pathological need to look like Jack LaLanne...or, these days, Cher. (Remember Cher's beauty infomercials in the early 1990s?) This need is borne out by the limitless capacity of cosmetic companies to market The Ultimate Beauty Product. Any product or service advertising the words "nourishing," "miraculous," "age-erasing," "healing," "vitamin-rich," or "health-restoring" seems to be a gateway to cash.
Hands down, the best marketing I've seen for a beauty product is Max Huber's Creme de La Mer, which Luis bought for his mother and sister at Neiman Marcus at Christmas. It's on par with anything J. Peterman ever wrote:
Conceived by NASA aerospace physicist Max Huber more than 30 years ago, Crème de la Mer defies the laws of nature and is noted by some as the new anti-wrinkle miracle. The legendary formula claims to transform the look of your skin as nothing ever has, leaving it softer, firmer, virtually creaseless.
Creme De La Mer is an ultra-rich skin treatment that aims to heal, nourish and rejuvenate skin. Aims to make skin look and feel softer, firmer and smooth in a short period of time. Creme De La Mer is used by celebrities such as Brittany Spears and J-Lo.
Any product that can succesfully incorporate NASA and J-Lo and sell for more than $100 an ounce must have something, even if we don't know quite what it is.
While women are drawn to sheep fetus injections and soy products, gay men are more inclined to find the secret of youth in spandex and supplements. When I met Bill, who was almost 70 at the time, I was amazed at how hot he looked. He was muscular and smooth-skinned and glowing and looked not a day over 50. "Know how I do it?" he asked, pulling out a drawer of dozens of vitamins, herbs, minerals, and other sundry capsules and pills. "I take all of these every day." "Every day?" I asked. "Aside from being expensive, isn't it...time consuming?" "Not if I want to stay youthful looking," he said. Unfortunately, Bill passed away last year at 75, but who knows?--maybe he had prolonged his life by taking all those supplements. Inspired, I began taking supplements shortly after I met him. I started small, with Vitamins C and E. Now I have a growing repertoire.
I start the morning with 200 mg of glutamine (fat metabolizer) and 250 mg of guarana (energy booster), followed at lunch by 2000 mg of Vitamin C (disease preventer); 400 IU of Vitamin E (skin, hair, and sex enhancer); 60 mg of CoQ10 (liver cleanser); two gelcaps of lecithin, chromium, and garlic (artery scrubber); and 1000 mg of Vitamin B-12 (energy booster). Before my workout I take a vial of panax ginseng (energy booster), and after my workout I take some creatine shots (muscle hydrator). Does all of this work? In medical terms, I don't know, but I do notice a difference when I take them versus when I don't. Except for a cold I've never been seriously ill. And people seem genuinely amazed when I tell them I'm over 40. In fact, someone told me recently I look 27--but you know, anyone can look 27 with the right lighting.
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