At P&G, our mantra is the Consumer is Boss. CMK unique responsibility to champion the voice of the consumer and be on the forefront of market trends, makes CMK managers critical leaders on multi-functional business teams. Our core work is the integration of consumer, shopper, and market understanding to catalyze business growth across all of our brands. From global strategy to local market execution, CMK managers shape the direction of our businesses by:

• Growing leadership brands
• Guiding strategy development and portfolio choices
• Optimizing our initiatives, brands, and brand portfolios
• Driving retail advantage

CMK is a consumer understanding powerhouse that is unparalleled in the industry for designing and leveraging proprietary tools and methodologies that fuel business growth and lead breakthrough innovation.