Explore Our Brands

Ambi Pur

Ambi Pur aims to deliver a breath of fresh air. Boasting a range of products, Ambi Pur brings together beautifully designed light fresh fragrances with odor eliminating technology. Bringing on-trend fragrance credentials into the home, many of the scents in the Ambi Pur range are designed by the same team behind some of the world�s biggest perfume houses.

Ariel

Ariel first appeared in the UK market in 1968 as the only laundry detergent with stain-removing enzymes.  Its high-sudsing powder designed for twin-tub and top-loading washing machines yielded immediate success.  With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1970s.  Ever since, Ariel has vied with Tide for leadership among our laundry brands.

Bonux

Bonux brand targets consumers looking for more value for their money. Bonux is all about making the smart choice. Its 3-in-1 formula gives the consumer cleaning, scent and saving in just one detergent. Bonux plays an important role in addressing a large segment of consumers who are practical in their choice of detergent. Bonux is currently available in three scents (Lemon, Fol and Active Fresh).

Bounty

The quilted quicker picker upper, Bounty has been America's most popular paper towel for over 30 years.   Bounty paper towels can absorb the most liquid of any household roll towel, thereby providing savings for both consumers' budgets and the environment.  What's more, our highly popular "Bounty Mega Rolls" also add to sustainability efforts by reducing the total number of cardboard roll cores needed and produced.  

Braun

Braun products, whether shavers, coffee machines or epilators, boast premium design, longevity and innovative features.  Founded in 1921 and a leader in dry shaving since 1950, Braun has consistently raised the standards in its product categories.  With its unmistakable design philosophy, the company has frequently established new trends in the market.  

Covergirl

For 50 years, COVERGIRL has created must-have beauty products that bring out the best in Women. They look to COVERGIRL as a fun and feisty beauty expert with the products and attitude to make them feel confident. COVERGIRL understands the transformative effect makeup can have not just on the outside, but the inside as well

Crest

Crest offers dental hygiene products such as toothpaste, whiteners, toothbrushes, flosses, mouthwash, and more.   Launched in 1955, Crest toothpaste was based on a new stannous fluoride formula that grew out of a closely nurtured relationship with researchers at Indiana University.  In 1976, the American Chemical Society listed Crest's stannous fluoride among the most notable developments of the previous one hundred years.  

Duracell

Duracell is the world's leading producer of high-performance alkaline batteries.  We believe there is no limit to the potential of portable power, and we will always strive to find innovative and efficient ways to power people's lives.  In fact, the iconic 2-0-0-9 was lit up in New York City's Times Square on New Year's Eve using Duracell batteries powered exclusively by visitors pedaling energy-storing bicycles at our Duracell Power Lodge. 

Febreze

Febreze is an innovative household odor eliminator first introduced in test markets in 1993. Sold in the U.S. since June 1998, the line has since branched out to include air fresheners (Air Effects), fabric refreshers, plug-in oils (NOTICEables), scented disks (Scentstories), and odor eliminating candles.

Gain

To smell it is to love it.  Gain was introduced to the market in 1969 as an enzyme-driven stain removal laundry detergent.  In 1981, however, Gain decided to reposition the brand for its fresh scent.  This scent-focused positioning propelled Gain to become one of P&G's billion-dollar brands in 2007.

Gillette Fusion

Gillette Fusion is the first shaving system for men that combines revolutionary blade technologies on the front and on the back of a single shaving cartridge to deliver the best manual shave ever.  The Fusion is also available in a battery-powered version that features micro-chip that regulates the voltage and blade action.  

Gillette Mach

The Mach3 is a line of safety razors produced by Gillette and introduced in 1998 after more than $750 million in research and development costs.  The three-blade design allows for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.  

Head & Shoulders

After nearly a decade of research into a new dandruff control formula, Head & Shoulders was introduced to the world in 1961.  According to one P&G researcher, "It looked like green wall paint and smelled horrible, but it performed well and proved very popular with consumers."  Today, Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the U.S. by dollar sales.  

Iams

Iams pet food enhances the well being of dogs and cats by providing world-class, quality foods and pet care products that delight the consumer and strengthen the human-pet bond.  Iams employs the best in nutritional science for dogs and cats.  We strive to know animals better than anyone so that we can develop innovative, complete, and balanced diets that truly help dogs and cats live longer, healthier lives.  

Ivory

For more than 125 years, Ivory has been bringing timeless values like good, clean fun to American families. A familiar and trusted part of our past, today�s Ivory now brings you everything from baby smooth skin in the bath to pure cleansers for the kitchen and laundry. The same promise of purity and mildness that made Ivory the right choice for your grandmother�s mother still makes Ivory best for your entire family.

Joy

Kitchen helper that provides everyday superior cleaning. Ultimate in performance & mileage.

Max Factor

MAX Factor is The Makeup of Makeup Artists, where pro products meet the inspiration and artistry of the runway. At maxfactor.com you can shop online, access inspiring looks, check out hot new trends and get expert how-to advice.

Mr. Clean

Mr. Clean � lives to clean so you can clean to live.

Old Spice

Old Spice has 71 years of experience helping guys improve their mansmells with deodorant, bodywash, antiperspirant and fragrances.

Oral-B

For more than 50 years, Oral-B has produced the highest-quality dental hygiene products for consumers and dental professionals.  Oral-B provides manual and power toothbrushes for children and adults, oral irrigators, oral care centers, and interdental products, such as dental floss.  Currently, Oral-B brand manual toothbrushes are used by more dentists than any other brand in the world. 

Pampers

For all stages of development, Pampers has products to help little ones stay clean and comfortable.  From diapers for babies to pants for toddlers, we've got it covered.  Introduced in 1961, Pampers was created by Vic Mills, a P&G chemical engineer who was looking for an easier way to diaper his grandson.  The result--Pampers was born.  

Pantene

Pantene is a leader in the field of hair science, developing shampoos, conditioners, stylers and treatments utilizing state-of-the-art technology.  Our discoveries in the lab have enabled us to make advancements in hair health.  Whether it's fighting frizz, boosting volume, or adding moisture for strength and smoothness, Pantene has a Pro-Vitamin formula that helps hair reach its potential. 

Rejoice

Rejoice has been the top-selling haircare brand in China for over 20 years.  Known as the expert in smoothness, Rejoice has gained high recognition by Chinese consumers, and was voted �The  Most Popular Foreign Trademark in China� by 250,000 consumers and experts nationwide.

Safeguard

Safeguard is a leading antibacterial soap that provides superior longer lasting germ protection for the entire family. Safeguard helps you protect your family�s health and enable you to live life to the fullest, by guarding your family against germs which are found everywhere, even on apparently clean surfaces.

Secret

�Strong Enough for a Man, Made for a Woman.� Secret is committed to empowering women to live arms up and take on life�fearlessly. We worry about stuff like sweat and odor so you don�t have to. Instead, you can get on with more important tasks, like world domination.

Tide

Tide was introduced in 1946 as the world's first heavy-duty detergent, and it outsold every other brand within weeks.  It became so popular that store owners were forced to limit the quantity purchased per customer.  In 2005, Tide Coldwater was introduced, allowing consumers to reduce energy bills by delivering deep cleaning in cold water.  And today, all Tide liquids use recyclable packaging, and 2X Ultra Tide's concentrated formula has reduced plastic packaging by 43%, meaning less waste for the planet.  

Wella

Wella is a leading manufacturer of professional haircolor, care and styling products sold exclusively to hairdressers.  Every ten seconds, a stylist somewhere in the world uses a Wella professional product.  Founded in Germany in 1880, Wella is "the hair color authority" offering superior products, cutting-edge research and development, as well as comprehensive stylist education and salon business-building programs.  

Whisper Brand

Whisper has consistently led innovation in feminine protection with: The unique Dri-Weave top sheet that prevents the feeling of wetness, thus providing women with cleaner, drier protection Wings that help the napkin stay in place and not shift despite physical activity and India�s first and revolutionary Ultra-thin sanitary napkin thus improving the lives of millions of women along the way.

Today, Whisper is available in several variants to meet the needs of different consumers.

Zest

Zest beauty bar soap was introduced in 1952 with the promise that �for the first time in your live feel really clean�. In the 1980s and 1990�s Zest was best known for the taglines �You�re not fully clean unless you�re Zestully clean� . Zest is making a big splash with a greater �zest� for life by introducing new packaging, exciting, innovative new products, and returning to its roots with the message of �Get Zestully Clean�