The main page Resources for marketing Investing Novels & others Assorted pages
The sections primarily contain broad guidelines and lists of issues or strategies in the areas, this is intended to bring a person upto speed on the various facets of marketing and the jargon related to it.
Some sections however contain more in-depth information adapted from various sources on the Internet free websites and publication such as McKinsey Quarterly (an old employer! shhh!) and various noosepapers!
Onward Ho!1. Strategic Marketing Planning
2. The Marketing Environment
3. Consumer Buyer Behaviour
4. Business-to-Business Marketing
5. Market Information and Marketing Research
6. Market Segmentation & Targeting
7. Positioning
8. Building Customer Relationships- Customer Satisfaction,
Quality, Value and Service
9. Direct and Online Marketing - The New Marketing Models
10. Creating Competitive Advantages
11. Brands & Products
12. New-Product Development and Product Life-Cycle Strategies
13. Marketing Services
14. Pricing Strategies
15. Mass Communications- Advertising, Sales Promotion and Public Relations
16. Personal Selling and Sales Management
17. Managing Marketing Channels