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In MFA my advertising campaign subject was Deccan Herald* (A leading daily news paper in Karnataka)
Theme of this Ad-campaign was primarily to give a face lift to the existing Brand image. Additionally I tried to look at the problem from various perspectives and use this assignment to showcase as many creative ideas as possible. So... 

• Series of magazine ads targeted at general readers and to show how this News paper is part of their daily life.

• Another series of magazine ads were created keeping Advertisers as a target audience so that they make it preferred medium of advertising.
  

  Single page magazine Ads:

   
• I tried to create a responsible Brand that creates social awareness as well sell its services effectively through another series of out door campaign.

  Posters:

  Hoardings:

  
  

  Road side Kiosks:

*Deccan Herald is registered trademark of The Printers (Mysore) Private Ltd., (Copyright 2005)