This 2 page magazine ad’s theme is based on basic human needs and how Deccan Herald could be related to fulfilling those needs through various creative ideas.
How ever the first Ad of this series is released to give the message of Deccan Herald’s face change and how/why its important to change.

Subsequent ads are based on themes like food, entertainment, sex, love for beloved, warning and fear theme to lure the readers.
MagAd1 << Trying to depict the Brand's face lift (new look)
Here the brand is equated with morning refresher
Instead of headlines, locally well known "kitsch" is used in all the ads >>
 MagAd2
MagAd3 << Entertainment..movie hoarding..and news paper brand...where is the link? I hope you people like these ideas.?
Ahh..actually what I wanted to show here is DH's proportionate balancing act on all kinds of news, subjects and geographic equalities >>
 MagAd4
MagAd5 << Gift subscription idea.
Talks about 7 different supplementary issues >>
 MagAd6
MagAd7 << And finally DH is like energy tablets to keep your senses alive and active.
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