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This piece of work was done when I was doing my Master of Fine Art in Chitrakala Institute of Advanced Studies, Bangalore. (Now renamed as College of Fine Arts, Karnataka Chitrakala Parishat) India.
Here I have done an elaborate study about the Morals and Ethics in Indian advertising. As a Graphic designer in advertising industry one should know about do's and don'ts of advertising; and what is fair and what is not, to avoid legal consequences in this field. To understand the seriousness of this business I have given importance to advertising's effect on our values in detail in second chapter. Advertising regulation is very less spoken topic in this field. So I liked to throw more light on this subject and also to create awareness in both young graphic designers and consumers.
This
is very useful reading for young Graphic designers and advertising
students (Graphic design).
This is about 54 page document with lots of example images. Mail me if you are interested in reading the soft copy (PDF version is about 10MB).
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