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Product & Market Trends

Results of Exhibitors & Buyers Survey

Products on show at the 2004 Hong Kong Toys and Games Fair are almost certain to follow the product trends emerging from an on-site survey of the 2003 fair by respected pollster A. C. Nielsen. The survey found that the trade regards "smart toys" such as battery-operated and electronic toys and games, plus computer toys and games, as the two top categories with the highest growth potential.

Such "smart toys" had a more promising future than traditional toys, the survey found, adding that, significantly, growth was likely to be led by children aged from 10 upwards but including teenagers up to age 19. However, in an interesting aside, the survey noted that there was still demand for sophisticated toys among adults aged 20 and above.

Generally, however, the survey nominated as hit items with a strong future such traditional educational toys as 3D puzzles along with hobby goods (models, model kits, action figures, collectibles and miniatures). The report also confidently tipped that Harry Potter and Disney characters would remain the best sellers among licensed characters.

Product trends
Battery operated, electronic and computer toys and games were regarded as the top two categories with highest growth in 2003. Across the market, consumers aged 5-14 were seen likely to drive the growth, except on the Chinese mainland where key consumer segments include teenagers aged 15-19.


　

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Published since : 1969
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