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Packaging sometimes involves creating
the branding as well, which is challenging and yet fun. Trying to
bring out the character of the product visually using a whole
gamut of materials. This kind of work allowed me the opportunity
to explore various materials and to get familiar with the
intricacies involved in the offset, roto, flexo and screen
printing industry, die making ( for moulded products) and die
cutting, creasing and perforating . Generally this activity has
involved first deciding what material to use and design
accordingly and then supervising the production. Nowadays I use
mainly paper and board and sometimes Polymer sheets in case of
certain products; for instance, gift packs with windows. |
