KRIS ESGUERRA-KELLY
Research Consultant
Kris graduated with a Bachelor of Science degree in Mathematics from the University of the Philippines and has 12 years experience in Market Research and Brand Management. Her market research skills were honed through working with AC Nielsen (formerly Consumer Pulse, Inc.) handling the biggest account then, Procter & Gamble Philippines. Further to her stint in AC Nielsen, Kris spent 2 years doing market research consulting work of designing and implementing studies as well as analyzing and presenting data findings for United Laboratories and Smart Communications.
Complementing her Market Research background is her Brand Management experience with exposure to various industries such as Adult Alcoholic Beverages, Telecommunications, Payment Handling Service, Pharmaceutical and Food Products. In addition to Brand Profitability, her specific areas of expertise include product development as well as events or promotions implementation and management.
It is the combination of these experiences that better enables Kris to understand the needs of Clients whether in designing Market Research studies or endorsing customer-focused marketing strategies that can generate the best possible solutions. |
