The Pilot Consulting Group was conceived and formed in early 1996 as a response to a growing need for external Strategic Marketing support among new companies who are just establishing their long-term plans or existing ones who are in the process of re-inventing themselves.  The product of the consultancy is Intelligent Marketing Strategy or Marketing that works!

Knowledge is a precious commodity. But the way some consulting companies hoard it, you'd think it was a non-renewable resource.  At Pilot Consulting, we're not afraid to share everything we know with our clients. In fact, we believe it's one of the main reasons why our engagements are so successful. By collaborating with our clients, and making sure the entire organization buys into both the need for and the means of change, we are able to transfer the additional knowledge and skills they need to deliver the promised returns of any new strategies or technologies. And just as importantly, keep those improvements from unraveling once we're gone.
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Read our Brandwashing articles from
February 2008  Does the Market Need Another Brand / You?
Last time, we spoke about finding your Brand�s DNA, its Uniqueness. Brand DNA is how your brand walks, talks and dresses. And in the service industry where most franchisees reside, Brand DNA is what your customers walk away with after an experience with your product or your service.

January 2008
Branding for Your Customer
Do you know what your Brand�s DNA is, its Uniqueness? Is it the core competencies of your organization, the quality of your product or service, the brand�s heritage? If you use any of these differentiators to define your DNA, you could be standing on thin ice.


December 2007   Many individuals have difficulty bringing their ideas to market and creating a new venture. Yet entrepreneurship and the actual entrepreneurial decision have resulted in several million new businesses being started throughout the world.

November 2007 Hello and welcome to Franchise Today�s maiden column on Marketing! In line with the newspaper�s goal of supporting the Filipino entrepreneur, this column will be dedicated to addressing various Marketing challenges faced by businesses everyday.
Our Corporate Social Responsibility
In 2004, Pilot Consulting was blessed with the opportunity to start giving back to the society it had served for almost 10 years.
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