to the fascinating world of Marketing!
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| Principles of Marketing | ||||||||||||||
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| This course examines factors relevant to the marketing mix (product, promotion, distribution and price) and to marketing management. Along with your fellow students, you will work with projects and discuss marketing issues. I will serve as your facilitator and will encourage you to take responsibility for your learning processes. The basic goals of this course are to provide you with a broad introduction to marketing concepts, the role of marketing in society and the firm, and the various factors that influence marketing decision making. The course should help you to develop insight about decisions related to product, price, promotion, and place to meet the needs of a target market. These goals can only be achieved through a joint effort. I will work to stimulate your interest and learning. Each week, we will focus on marketing issues, problems, etc., encountered by the marketing professional through our class discussions. These issues are reinforced and expanded in readings in our text, Basic Marketing by Perreault and McCarthy, 14th edition. to the fascinating world of Marketing! |
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| Assistance for the College Student: | ||||||||||||||
| Use this site | ||||||||||||||
| Chapter Lecturettes: | ||||||||||||||
| Chapters One and Two | ||||||||||||||
| Chapters Three and Four | ||||||||||||||
| Chapters Five and Six | ||||||||||||||
| Chapters Seven and Eight | ||||||||||||||
| Chapters Nine and Ten | ||||||||||||||
| Chapters Eleven and Thirteen | ||||||||||||||
| Chapters Fourteen and Fifteen | ||||||||||||||
| Chapters Sixteen and Seventeen | ||||||||||||||
| McGraw Hill Web Site | ||||||||||||||
| My Info: | ||||||||||||||
| Name: | Paul Ford | |||||||||||||
| Email: | [email protected] | |||||||||||||
| Phone: | 501-336-8731 | |||||||||||||
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