Can Opener

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Market Research- Elsa Tang

Market Research is to search the existing products in the market. And then the existing products should be analysed from the collecting findings in the Internet. The customer reviews are found to compare the advantages and disadvantages of the hand held and hands free. Final, the report should be made.

From the Internet, over 90 products of different can openers were searched. Over 10 brand names were found, such as Kenwood, Black & Decker, Oster, Zyliss, Krups, Rival, Proctor, Toastmaster, SunbeamˇKThe best openers should open any shape, size and height of cans.

According to the market, we have more than three types of can openers. Two main types are classified into 1. Hand held and 2. Hands free. Hand held is divided into left hand (new), right hand. Hands free are the operation without hands and automatically shut off when the can is opened. The followings are shown between the hand held and hands free can opener:

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Advanages:

Advantages of Hand held can openers (Left or Right)

Advantages of Hands free openers

1. Cheap

1. Fast

2. Easy to use

2. Easy to use, clean
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3. Save energy (automatic operation)
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4. Convenient
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5. More functions

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6.Knife sharpener
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7. Height adjustable

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Disadvantages:

Disadvantages of Hand held can openers (Left or Right)

Disadvantages of Hands free openers

1. More effort

1.Expensive compared to hand held

2. No knife sharpener

2. More complex to use with the manual

(Compared to hand held)

3. Difficult to clean

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4. Only one function

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Compare the prices:

Prices of hand-held can openers are between £5 to £ 20

Prices of hand-free can openers are £12 to £40

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Market Past, Present & Future

Can openers are changed from hand-held to hands free

Past: hand - held

Present: Both hand - held & hands free (Left hand or Right hand)

Future: Hands free, more functions, for everyone including disables people.

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