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Market Summary by Elsa Tang
 | Market Past, Present & Future |
| Can openers are changed from hand-held to hands
free |
| Past: hand - held |
| Present: Both hand - held & hands free
(Left hand or Right hand) |
| Future: Hands free, more functions, for
everyone including disable people. |
Product Definition
| Describe can opener being marketed |
| Over 15 brand names of can openers, such as
Kenwood, Black & Decker |
| Over 50 products (Average 4 for each brand
name) |
| Either hand - held or hands free |
Figure 1 : Left hand opener
Analysis of competitive products (Figure 1)
| Left hand can opener |
| Highest quality positive traction multi-gear
wheels |
| Super comfort handles |
| Very safety |
Figure 2 : Cordless can opener
Analysis of competitive products
| Cordless can opener |
| Powered by rechargeable nickel - cadmium batteries |
| Safe cutting piece snaps out for easy cleaning |
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Analysis of competitive products
| Kenwood |
| Opens all shapes |
| Automatic start/stop hands free action |
| Knife sharpener |
| Removable blade |
| Non slip feet |
| Cord storage |
| Soft touch rubber grip |
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Analysis of competitive products
| Black & Decker |
| Convenient hands-free operation |
| Opens large and extra-tall cans |
| Built-in knife sharpener & bottle opener |
| Unit shuts off automatically |
|  Removable
cutter |
| 1 year warranty |
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Analysis of competitive products
| Easily mounted under cabinet |
| Any sizes of cans (irregular shape) |
| Hands free operation |
| Shut off |
| Removable blade & easy-wipe body |
| Built-in knife sharpener & bottle opener |
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Analysis of competitive products
| Hamilton Beach Walk n¡¦cut rechargeable
handheld |
|  Hands-free cordless operation |
| Ergonomic shape |
| Cutting lever detaches for easy cleaning |
Pricing
| Pricing |
| Prices of hand-held can openers are between £5 to £ 20 |
| Prices of hand-free can openers are £12 to £40 |
Customer reviews (Internet)
| Any sizes of cans |
| Open perfectly-round can of tuna |
| Open both ends of one of those slant-sided cans of corned beef |
| Easy to operate |
| Price |
| Quite |
| Attractive appearance |
| hands free |
| Shut off automatically |
| Recharge easily |
| Easy to clean (Removable) |
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