TABLE OF CONTENTS
1. INTRODUCTION
1.1
Project Objectives
1.2
Project Methodology
1.3
The Structure Of This Report
Part I:
ORGANISATIONAL CULTURE AND PERFORMANCE LINK
2. ORGANISATIONAL CULTURE
2.1 Understanding the Organisational
Culture
2.2 Organisational Culture and Business
Performance
2.3 Arguments on the
Proposition of a Simple “Cultural Formula” for Success
2.4 Organisational Culture and Organisational Learning
2.5 Leadership As A Critical Element Of Performance Enhancing
Organisational Culture
3. LITERATURE REVIEW
4. THE IMPACT OF
ORGANISATIONAL CULTURE ON PERFORMANCE (Critical Review of the Literature)
4.1 Measuring Organisational Performance
4.2 Qualitative And Quantitative Approaches To Organisational Culture
Part II: ABERDEEN BUSINESS SCHOOL
5. BUSINESS SCHOOLS
6. INTERNATIONALISATION OF BUSINESS SCHOOLS
7. CUSTOMER
ORIENTATION
7.1 Improving the
Relations with Business
7.2 Students As The Customers
8. ABERDEEN BUSINESS SCHOOL (ABS)
Part III: AN ORGANISATIONAL CULTURE MODEL
9. CONSTRUCTION OF AN
APPROPRIATE ORGANISATIONAL CULTURE MODEL FOR ABERDEEN BUSINESS SCHOOL
9.1 Dimensions of a
Performance enhancing Organisational Culture: Critical Analysis of the
Literature
9.2 An
Organisational Culture Model
Part IV: EXPLORING
THE ORGANISATIONAL CULTURE OF ABERDEEN BUSINESS SCHOOL
10. RESEARCH METHODOLOGY
10.1 Objective Of The
Research
10.2 Discovering The Organisational Culture Of ABS:Methods Of Data
Collection
11. STAGE 1: QUALITATIVE
RESEARCH
11.1 In-depth Interviews: Understanding
The Organisational Culture Of Aberdeen Business School Through The Perceptions
Of The Management Staff
11.2 Qualitative Description
Of The Organisational Culture Of ABS
11.3 Qualitative Focus On The
Critical Dimensions Of An Appropriate Organisational Culture
12. STAGE 2: QUANTITATIVE
RESEARCH
12.1 Questionnaire Design
12.2 Using
E-Mail As A Research Tool
12.3 Administration Of The
Survey
12.4 Analysis Method
12.5 Response Rate
12.6 Survey Results:
Statistical And Critical Analysis
Of The Research Findings
13. CONCLUSION
14. REFERENCES
APPENDIX