Marketing Consultancy | Marketing Seminars
| Sales Training Programs
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Events
A ) Seminars for SMEs On " Marketing " Generally the Seminars for SMEs ( Small & Medium Enterprises ) are being held on a specific and narrow subjects like - Value Added Tax , Art of Negotiations , etc . But not on a generic topic like Marketing , which is taken for granted by the SMEs. Probably for the first time anybody has touched a topic like Marketing especially for SMEs. Mr Madhav Karbelkar , our founder , designed a half a day Seminar on Marketing exclusively for SMEs. First such Programme was held in collaboration with Bombay Industries Association ,and the subject was -" Planning For Growth Through Better Marketing ". It was held in Hotel " Atithi ' - Mumbai on 28th Nov 03. The Topics covered were - The Growth Challenge , Strategic Marketing , Launching of New Products , The Value Proposition ,Preparing Marketing Plan and Tools For Effective Marketing 43 Participants attended the Seminar by paying Rs 400 /- each. In fact the participation from different Industries proved our point that Marketing is important for all the sectors of Industry !. The participants were from - Light As well as Heavy Engineering Industry ,Water Chemicals , Lubricants , Flexible Packaging ,Material Handling , Communication , Pneumatic Equipments , Electronic Instruments , Specialty Chemicals etc. The event was termed as a very successful , by the Association and more so by the Participants , if there is any indication from the feed back received ! Some Feed backs from Participants - " Excellent " " Value For Money . Should Be A Full Day Seminar With a Q A Session. " " Quickly Covered A Big Subject In A Very Short Time . More Case Studies & Examples Suggested " " A Repeat Is A Must " " Need More Time For Topics " Since this Seminar , 5 more such half a Day Seminars were held in collaboration with different Organizations like - One more with Bombay Industries Association ( BIA ) , Thane Small Scale Industries Association ( TSSIA ) , The All India Plastics Manufacturers Association(AIPMA), All India Rubber Industries Association ( AIRIA ) , and the last one , in association with Industrial Products Finder ( IPF ) - a pioneer Industrial Magazine , at - CII - Naoroji Godrej Centre of Excellence - Vikhroli , Mumbai , on 28th April - 05. All the six Seminars were of half day duration , only on Marketing , and were Paid Seminars . B ) Sales Training Programmes - While providing Consultancy to SME sector companies and also due to extensive interaction with them , we realized that apart from Marketing Approach , Training or Orientation of Sales Executives of SME sector companies is not getting desired attention. A well trained and motivated Sales Team is really an asset of any Organization- small or Big. And it needs to be developed systematically by Providing Training etc. We therefore designed half a Day Training Programme covering Topics like - Understanding Industrial Buying Process , How & What of Tele Marketing of Industrial Products , Active Listening & Asking Questions , How to conduct First Customer meeting and Sales Analysis. The Programmes are conducted at client's place . Many such Programs have been conducted for companies engaged in Marketing of Chemicals , Instruments etc. |
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