| Aidan Crawford | ||||||||||||||||||||
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| Portfolio of Work | Content Management | |||||||||||||||||||
| Online architecture and web writing Content management Manuals Marketing material Newsletters Public relations Newspaper articles |
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| Proper content management is the key to successfully meeting site objectives. At Canada Life, proper content management is a priority. Since the launch canadalife.ca the maintanence and expansion of online content has been an important part of all marketing plans. As the Web Marketing Specialist for Group Pensions I'm responsible for maintaining all group content online. At weekly meetings with my counterparts from across the organization, we worked to present a unified branded message across all lines of business. Addtionally I was involved in monthly strategy meetings with senior management to determine the overall direction and priority of content to be posted. As part of my ongoing responsibilities, I must regularly update all sites with newsletters, fund fact sheets and other communications using the Domino R5 framework. |
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| Website Samples | ||||||||||||||||||||
| www.canadalife.ca | ||||||||||||||||||||
| www.groupservices.ca | ||||||||||||||||||||
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