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Biggest Mistake That People Make
With Adsense
It's very easy to make a lot of money with AdSense. I know it's easy because
in a short space of time, I've managed to turn the sort of AdSense revenues
that wouldn't keep me in candy into the kind of income that pays the
mortgage on a large suburban house, makes the payments on a family car and
does a whole lot more besides.
But that doesn't mean there aren't any number of
mistakes that you can make when trying to increase your AdSense income - and
any one of those mistakes can keep you earning candy money instead of
earning the sort of cash that can pay for your home.
There is one mistake though that will totally destroy your chances of
earning a decent AdSense income before you've even started.
That mistake is making your ad look like an ad.
No one wants to click on an ad. Your users don't come to your site looking
for advertisements. They come looking for content and their first instinct
is to ignore everything else. And they've grown better and better at doing
just that. Today's Internet users know exactly what a banner ad looks like.
They know what it means, where to expect it - and they know exactly how to
ignore it. In fact most Internet users don't even see the banners at the top
of the Web pages they're reading or the skyscrapers running up the side.
But when you first open an AdSense account, the format and layout of the ads
you receive will have been designed to look just like ads. That's the
default setting for AdSense - and that's the setting that you have to work
hard to change.
That's where AdSense gets interesting. There are dozens of different
strategies that smart AdSense account holders can use to stop their ads
looking like ads - and make them look attractive to users. They include
choosing the right formats for your ad, placing them in the most effective
spots on the page, putting together the best combination of ad units,
enhancing your site with the best keywords, selecting the most ideal colors
for the font and the background, and a whole lot more besides.
The biggest AdSense mistake you can make is leaving your AdSense units
looking like ads.
The second biggest mistake you can make is to not know the best strategies
to change them. |
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