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How To Build A Niche Web Site In 9 Simple Steps
Maybe you’ve been
wondering how to go about setting up a niche web site. Well, here’s a quick
little article that will show you how to create your very own affiliate web
site. Please note: this is the cheat sheet version. There is a lot more
information you should learn about this subject before you get started.
Step 1. Pick a Niche Subject
This may be the hardest part of your web site project. There’s literally
tons of subjects to choose from. People are interested in a variety of
things – from parrots to pilots. You don’t have to necessarily pick
something you’re interested in, but it helps.
You’re more likely to do a better job at building your site when you have
some interest in the subject matter. It’s like taking a high school or
college class. Some subjects are more interesting than others.
Make sure you choose something that a reasonable amount of people are
actually searching for online and want to find out more information about.
Here’s a free tool that will help you check the popularity of specific
subjects: (http://www.nichebot.com)
Step 2. Do Keyword Research
This is a part that many people skip. I’ve made that mistake myself and
suffered the consequences – a failed web site. Even though it’s nice to
think that you can write anything you want and have total creative freedom,
not using keyword rich content is a BIG mistake.
I’d rather lose some creative freedom and attract visitors to my site, than
have a lot of flowery prose that zero people will see. You MUST include
targeted keywords in your web site copy. Also, make sure you use your
targeted keywords in the upper third portion of your web site pages. This is
also called optimizing your web site for the search engines. Use the
Overture Keyword Tool for research:
http://inventory.overture.com/d/searchinventory/suggestion
Note: keywords must be relevant to the THEME (subject) of your site. Be
careful not to over use them. Search engines don’t like keyword SPAM.
Step 3. Get A Domain Name
Having a unique domain name is important, although some don’t agree.
However, a unique domain name makes your site look more professional and
trustworthy to visitors. I use BuyDomains (http://www.buydomains.com). They
are not the cheapest, but I stick with them because I like their easy
interface and good customer service. Nameboy (http://www.nameboy.com) is
also good.
Step 4. Write Keyword Rich Content
This may be a hard step for those of you who don’t consider yourselves
writers. But, writing web site copy is not as hard as it seems. Just think
of it as having a conversation with a friend about a product or service
you’re really enthusiastic about.
Don’t think you can extol the benefits of your subject? Tune your TV into
QVC or one of the other shopping networks to see how they can spend several
minutes talking about the benefits of all kinds of mundane products. This is
what you’ll be doing for your web site.
Your copy should feature a good balance of friendliness and professionalism.
Remember, you’re passing along useful information to your visitor. Put
yourself in their shoes. What would you want to know about xyz subject if
you were them? Now, write that down. Don’t forget to sprinkle targeted
keywords throughout your copy. I print out a list of them to use for my
sites.
If you simply can’t put words onto the page and find yourself staring at a
blank screen, then visit Internet marketing forums like Willie Crawford’s
(http://www.williecrawford.com/cgi-bin/index.cgi) for suggestions on finding
writers. Or, visit Elance (http://www.elance.com).
Step 5. Build Your Web Site
Ok. You’ve created your copy. Now it’s time to build the actual physical web
site. I use Homestead (http://www.homestead.com), but there are many good
point and click web site builders out there.
You have a lot of creative freedom on how you want your site to look (I
prefer black copy on white backgrounds with photos), but remember that
people are looking for attractive, easy-to-navigate sites with useful
information.
Step 6. Sign Up for Matching Affiliate Programs
You’ve created a web site about xyz subject. Now look for affiliate vendors
who perfectly match the theme of your site. Integrate your affiliates
attractively into your web site copy. Don’t confuse your visitors by giving
them too many choices.
If you want to list a lot of affiliates on the same page, you can create a
helpful “resource guide” page.
Step 7. Include Google Adsense Ads
Google has a great program for web site owners who wish to make a little
extra money for simply displaying google ads on their web site. It’s easy to
sign up and free. Just visit google (http://www.google.com/ads) and sign up
for their Adsense program. They’ll give you some html code to copy and paste
on your site.
While google decides which ads will actually appear on your site, you can
decide how the google ads will look – choose colors, borders, etc. and where
to put them on your pages.
Step 8. Find Link Partners
I found out that exchanging links with other web site owners is a MUST if
you want to improve your search engine rankings. Google especially will
consider your site more relevant if your site has other sites linking to it.
Also the ad copy from other sites, if relevant, can add more valuable
keyword content to your own site.
I use Linkmarket (http://www.linkmarket.net) to find credible web sites to
exchange links with. It’s free to join.
Step 9. Write Articles to Promote Your Site
Oh oh. Here’s that writing thing again. Well, you better get used to it,
because writing articles like this one (normally your articles will be about
the subject matter of your web site) will help give your affiliate web site
much needed exposure. It doesn’t matter if you write them yourself or hire
others (ghostwriters) to write them for you.
You’ll find that the best Internet marketers all write articles to promote
themselves, their newsletters, and products and services. Remember, there’s
a reason the Internet is called the “information” super highway.
After writing your articles, you can post them to article submission sites,
which you can find by typing “article submission” in Google. People can
easily find your articles to use as free content for their sites.
Now, I suggest that you print this article out and refer to it often as you
go about creating the next great affiliate web site. Good luck!
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