The following is a list of tasks done and on progress in my Assignments 


BUS 1001,MARKETING,RASHID I MWANYOKA



BUS 1001 MBA OVERVIEW


By Mr Rashid I Mwanyoka

MBA Candidate at Rushmore University

Submitted:        06 September 2002

Advisor:           Dr Michael Cox      

Course:            Bus 1001 MBA Overview

Student:            Mr Rashid I Mwanyoka

e-mail:              [email protected]

URL:                http://www.geocities.com/mwanyokar

Credits:            

Word Count:    1965

A copy of this paper is being sent to [email protected]

By submitting this paper, I affirm that this work is my own except for where the words or ideas of others are specifically acknowledged.  I also affirm that this work did not exist before the beginning of the course for which it is submitted.

Target Audience.
The objective this paper is to keep Rushmore University and my advisor Dr Michael Cox and my coordinator Julie Marshall up to date on my current status, as I work toward my MBA degree.
 
Purpose of this Paper.

This paper is designed to fulfil part of the requirements of the core course in  Course BUS 1001, leading to attaining an MBA degree from Rushmore University.

Executive Summary.
This paper aims at giving snapshots on the subjects contained in the book,"The Ten Day MBA".This summary also gives highlights on the knowledge and techniques which can be applied at my workplace and be of great value to my lfe and that of my employer, The Tanzania Telecommunications Company Limited.
The Contents found in the book are very relevant to the current and future competitive environment pertaining in the telecommunications industry which will assure me for a job.
    
Table of contents:- 

Marketing. 

Ethics. 

Accounts. 
Sub-titles of the table of contents:-
Knowledge & Techniques
A brief Introduction of my company

Overview of the book "The Ten Day MBA".
BUS 1001,MARKETING,RASHID I MWANYOKA

DAY 1


MARKETING
  1. INTRODUCTION
    Marketing integrates all the functions of a business and speaks directly to the customer through advertising, sales people, wholesalers, distributors and retailers.
  2. THE MARKETING STRATEGY PROCESS:
    The Marketing Process is a generic model. Marketing Plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives.
  3. CONSUMER ANALYSIS:
    The objective of the consumer analysis is to identify SEGMENT or Groups within a population with similar needs so that marketing efforts can be directly targeted to them.
  4. MARKETING ANALYSIS:
    Marketing Analysis takes a broader view of potential customers to include market sizes, trends, and review of the competitive and regulatory environment. .
  5. COMPETITION:
    Strengths, Weaknesses, Opportunities and Threats are major concluding factors, which must be thoroughly looked into during preparation of a plan to beat the competition.
  6. REVIEW OF THE DISTRIBUTION CHANNELS:
    There is always a direct link between the marketer and the final consumer through the distribution channels. Channel intermediaries facilitate the process to the final consumers.
  7. DEVELOPMENT OF THE MARKETING MIX
    Submitted on September 06 2002 page 1 of 2
    Marketing Mix is a set of tangible decisions made by the Marketing Manager who leads to Action Plan evolving from the 4 Ps (Product, Place, Promotion and Price).
    1. PRODUCT DIFFERENTIATION:
      Differentiation is a way of distinguishing ones products from several others in the market place.
    2. PLACE:
      The place of sale must be accessible to the targeted.
    3. PROMOTION:
       Promotion is the advertising, personal selling, sales promotion, Public Relations,and direct selling efforts of the Marketing Plan.  Different missions can be accomplished by evolving different promotional campaigns at different stages of the product life cycle (PLC).
    4. PRICE:
       Price flexibility is paramount to many avenues that may be taken with any given product.
  8. WHAT ARE THE ECONOMICS OF MY PLAN:
    The economics of the plan must maintain flexible costs, which mean, that must not be too high nor too low for a product at times to meet Break- Even Point. On analytical aspect, the payback period should be less than 3 years. To me, the Marketing Process should continue.
  9. INFORMATION ON PREVIOUS KNOWLEDGE
     Marketing Mix was to a great extent in use due to the functional activities being undertaken at my workplace.  Recently the competitive environment in the telecommunications industry has attracted cellular mobile operators who have taken a certain percentage of our market share. 
Submitted on September 06 2002 page 2 of 2
BUS 1001,ETHICS,RASHID I MWANYOKA

DAY 2


ETHICS
  1. INTRODUCTION: Ethics has the intention of making people aware of the ethical implications of business decisions and deal with any industrial challenges.
  2. THE SOCIAL RESPONSIBILITY OF BUSINESS:
    - Businesses must adhere to social responsibility approach towards decision making.
    - Profitable businesses benefit society by creating jobs, increasing the standard of living of its owners and its employees.
    - Corporations pay the taxes that support the Government’s Social action.
    - The laws, which are enacted by the government, should be conducive so as to attract business investments.
    1. RELATIVISM: - Relativism supporters believe in ethics as related to personal, social and cultural circumstances in which one finds oneself. - Four forms of Relativism are: -
       Naïve Relativism.
       Role Relativism.
       Social Group Relativism.
       Cultural Relativism.
    1. NAÏVE RELATIVISM: This holds that every person has his/her own standard that enables him/her to make choices or decisions. Behavior is affected by many variables; therefore an outsider cannot possibly be privy to all the elements went into making a decision.
    2. ROLE RELATIVISM: This element distinguishes between our private selves and our public roles. These public roles call for a “Special” morality, which we separate from the individual making choices. 
      Submitted on September 06 2002 page 1 of 2
    3. SOCIAL RELATIVISM: This is akin to naïve relativism. Social Relativists render ethical judgements irrespective of the enforcement of the law of the land.
    4. CULTURAL RELATIVISM:
    5. This holds that there is no universal moral code by which to judge another society’s moral and ethical standards.
    6. Cultural relativism becomes more important as companies compete globally.
    7. NATURAL LAW
    8. Serves as a guide to some who believe that the “RIGHT” thing to do is revealed in nature or the Bible/ the Koran.
    9. UTILITARIANISM holds that an action is justified if it provides the greatest benefits for the greatest number of people.
  3. STAKEHOLDER ANALYSIS:
  4. Provides the tools for weighing various elements and reaching a decision.
  5. The affected parties’ RIGHTS and RESPONSIBILITIES must be determined while evaluating the HARMS and BENEFITS.
  6. For example, employees have the right to a fair wage and safe working conditions but they also have the responsibility to be productive.
  7. INFORMATION ON PREVIOUS KNOWLEDGE Experience shows that, my staffs have different backgrounds associated with religion, tribal norms, and other beliefs.
    However, every one of the above groups has a freedom of expression, movement and cultural relativism.
Submitted on September 06 2002 page 2 of 2
BUS 1001,ACCOUNTING,RASHID I MWANYOKA

DAY 3


ACCOUNTING
  1. INTRODUCTION:
    1. Accounting is the language of business.
    2. People who do business (corporations) need to communicate their results to the world.
    3. The interested party (audience) includes employees, investors, creditors, customers, suppliers and communities (stakeholders).
    4. Accounting information of a company provides a means to control, evaluate and plan operations.
    5. All corporate activities must be measured in whatever monetary value, and that is where accounting comes in.
      ACCOUNTING RULES:
    6. Accounting rules set the standards so that financial reports of companies may be compared on an equal basis.
    7. ACCOUNTING CONCEPTS: These are the guiding sets of policies that underlie all accounting rules and reporting.
        The seven concepts are:-
      1. The entity.

      2. The cash and Accrual Accounting.
      3. Objectivity.
      4. Conservatism.
      5. Going Concern.
      6. Consistency.
      7. Materiality.
      8. These concepts have developed an insight into how accountants think about businesses and why they are conservative.
        Submitted on September 06 2002 page 1 of 3
      9. THE FINANCIAL STATEMENTS:
      10. These are the summary of all the individual transactions recorded during a period of time and are the final product of the accounting function.
      11. Three major Financial Statements; the Balance Sheet, the Income Statement and the Statement of Cash Flows enable a company executive to know the health/well being of the company.
        1. THE BALANCE SHEET:
          It presents the ASSETS owned by a Company, the LIABILITIES owed to others and the accumulated investment of its owners (owners’ equity).
        2. Assets (A)= Liabilities (L) + Owners Equity (OE).
          Large companies always produce this statement because it reveals many transactions that interest the public.
        3. THE INCOME STATEMENT: It is that which shows the “flow” of activity and transactions over a specific “period” of time.
        4. When revenues and expenses are properly matched using ACCRUAL ACCOUNTING, the difference is INCOME.
        5. THE STATEMENT OF CASH FLOWS:
        6. Cash is king.
        7. The statement gives an insight of how healthy an enterprise is.

        8. It is also a management tool to help avoid liquidity problems.
        9. FINANCIAL STATEMENTS USING RATIOS:
        10. Ratios are tools used to interpret Financial Statements.
        11. Ratios are used to compare performances among companies within an industry and against a company’s own historical performance.
          Submitted on September 06 2002 page 2 of 3
        12. INFORMATION ON PREVIOUS KNOWLEDGE: Managerial Accounting uses data to manage, analyse and focus operations. Usage of standards, budgets and variances, the business can be run by explaining operational results either positively or negatively.
      Submitted on September 06 2002 page 3 of 3
      BUS 1001,MARKETING,RASHID I MWANYOKA KNOWLEDGE AND TECHNIQUES FROM THE 10 -DAY MBA
      1. INTRODUCTION
        • Having gone through the three chapters of Marketing, Ethics and Accounting, my working style has now changed towards a direction of result – oriented performance.
        • With the 10- Day MBA Program, Iam practicing what I learn.
        • I give feedback whether it is a success or failure to all of my team members.
        • We evaluate performance together.
      2. MARKETING A case at hand is on the Personal Selling Effect
        • The Marketing Process is used through our Marketing Plan.
        • My people always go out on personal selling to where there is network and demand.
        • The Results are very encouraging as the team is coached on how to attack issues and revise the process where the achievement is below the expected results.
        • They advertise by using Public Address System (Loudspeakers), Radio, TV, Newspapers.
        • We often review the budget on this strategy.
      3. FUTURE: 
        As earlier mentioned in my introductory briefing of my company,
there are many challenges associated with the target of connecting
 more than 800,000 lines within a period of two and a half years (2½).


In normal circumstances, the marketing penetration factor must be increased with a very good knowledge of marketing. Otherwise the target will not be achieved.


Good preparations, coordination, directing and proper Marketing Plans are a prerequisite.
        Submitted on September 06 2002 page 1 of 2
      4. ETHICS
        • As our company makes profit, it benefits the employees by increasing their salaries, the owners by high marginal dividends, and society by creating more jobs, customers by reducing tariffs, and government by paying tax.
        • Employees have the right to a fair wage and safe working conditions and on the other hand have a responsibility of being productive.
        • The employer has the obligation of operating in accordance to the law of the land.
      5. MANAGERIAL ACCOUNTING:
        • The involvement is based on preparation of Regional Budget, Control of Expenditure, and redressing any variances.
        • The expenditure is monitored on daily/weekly/monthly/quarterly/yearly basis.
      6. BRIEF INFORMATION IN MY PREVIOUS EXPERIENCE
        • My knowledge in the areas of Marketing and Accounting were limited to the level already attained. 
          
But with my enrollment with the MBA Program, I can now notice an in-depth knowledge being inflicted in my mind as to the contents of the materials I study and learn.
        • Ethics takes its course of the subject.
          • In whatever Iam doing, my decisions should be narrowed down to the interests of the stakeholders.
          • Though Ethics was a hidden subject in my previously working environment, its implications would have been noticed had I shown unfair judgment and treatment towards the workforce. However, due to my current study and learning of MBA, a careful approach towards such issues is being addressed in a pragmatic manner. 
        Submitted on September 06 2002 page 2 of 2
        BUS 1001,MARKETING,RASHID I MWANYOKA MBA ASSIGNMENT
        BRIEF INTRODUCTION OF MY COMPANY – TANZANIA TELECOMMUNICATIONS COMPANY LIMITED
        1. BACKGROUND:
          • In January 1994, The Tanzania Telecommunications Company Limited (TTCL) was established as a separate entity from the defunct Tanzania Posts and Telecommunications Corporation by an Act of Parliament, No. 18 of1993.
          • The formation of the TTCL was a starting point for sector liberalization that paved way to the privatization of TTCL on 23rd February,2001.
          • This privatization process was finalized by granting a license to a consortium of Detecon of Germany and MSI of the Netherlands who acquired 35% of the shares of the company from the Government of Tanzania.
        2. MISSION, VISION AND VALUES STATEMENTS: TTCL has formulated Mission, Vision, and Values Statements which focus on the current and future competitive environment as follows:-
          • VISION: “TTCL to build success through being the preferred communication service provider in the country”.
          • MISSION: “To provide quality services that satisfy the communication needs of everyone in Tanzania”.
          • VALUES:
          • Being customer responsive.
          • Working as a Team.
          • Adhering to highest quality standards.
          • Employing staff with integrity.
          • Valuing the contributions of employees.
          • Enhancing shareholders’ values. 
          Submitted on September 06 2002 page 1 of 2
        3. STRUCTURE:
          • The TTCL has an organization structure that is responsive to the Telecommunications business and the competitive environment that the company is operating in.
          • The structure has a Board of Directors, Top Management led by the CEO, functional Directors/Managers and workforce.
        4. SERVICES:
          The Tanzania Telecommunications Company Limited provides a wide range of telecommunications services to large corporations and companies (local and multinational), medium and small businesses and residential customers.
        5. SUBSIDIARY COMPANY:
        6. CELTEL TANZANIA LIMITED: This is a subsidiary company of TTCL, which is licensed to provide Mobile Cellular phone services in Tanzania.
          The company has its own Board of Directors and Management.
        Submitted on September 06 2002 page 2 of 2

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